the research house strategic insights through qualitative research

frances hammond, phd, moderator and research director, the research house frances@theresearchhouse.com
With a background in economics and sociology and 30 years of industry experience, Frances is highly qualified to provide thought leadership in working with businesses. Her moderating, reporting, and presentation skills are strong. She listens carefully and actively to facilitate clear and well-defined research objectives, and then works diligently to design and conduct research that generates new and relevant insights.
Trained as a moderator by The Burke Institute, Frances has thousands of hours of field experience. She regularly moderates focused, in-depth conversations (one on one and group, online and in person) about experiences, decisions, behaviors, goals, needs, desires, and associations. She is skilled in building a good rapport with people from different walks of life. As a weaver of story and yarn, she has an excellent appreciation of the value and skill required to integrate disparate conversation threads into nuanced and richly textured insight.
Her wide research experience includes communications and product concept exploration, ethnography, target market exploration, customer relationship satisfaction, social and public policy issues, and on-line search, scenario, and gaming tools as well as usability research. Frances particularly enjoys the opportunity to build intimate, thoughtful conversations with people who are managing challenging or unusual life events.
She has conducted research with consumers across a wide range of decision areas, including financial, insurance, housing, health care and wellness products, travel services and hotels, entertainment, food and beverages, kitchen products and household electronics, construction, landscape and building materials, and utilities.
Frances is fluent in research that brings customers together with business teams. She has conducted many discussions with subject matter experts such as engineers, scientists, designers, purchasing managers, dealers, suppliers, and corporate executives as well as craftspeople and artisans. Her experience working in a corporate environment, intellectual curiosity, and willingness to take the time to prepare for technical interviews are strengths. This experience and disposition supports probing and follow-up that leads to in-depth exploration and insightful reporting.
Frances holds a PhD in economics from UCLA, and a BA (Hons.) from Victoria University of Wellington, New Zealand. Prior to establishing the research house, she was Director of the Qualitative Research Department at General Motors Corporation.
the research house maintains strategic partnerships with leading research companies to offer a complete range of market research services.
clients
Aunt Millies * AutoTrader.com * Buick * Cadillac * Cat's Pride * Carolinas HealthCare System * Chevrolet * Comau, SpA Consumers Energy * Doner * Fair * Fifth Third Bank * General Motors * GMAC Insurance * GMC * Goodwrench * Hummer InnovAge * Leo Burnett * Lowe Campbell Ewald * NIssan Motor Corporation * ON Semi * Orbitz Worldwide * Owens Corning Phoenix Automotive * Pizza Hut * Ready Responders * Saturn * Stein Hospice * TDECU * TNS, Custom Research, Inc. * TrueCar United Federal Credit Union * US Department of Education

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always ready to help you think through your research needs
phone
248.417.0472
Email
frances@theresearchhouse.com
frances hammond, phd frances@theresearchhouse.com 1+ 248.417.0472

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